I’ve never seen a company have as many simultaneous, completely separate, ad campaigns at the same time as Geico has now. They’ve got:

The confessional series with Mrs. Butterworth and the Pips. 5 stars.
The continuing Gecko commercials. 4 stars.
The “Mike Wallace” series with the annoying kid. 1 star.
The continuing Cavemen commercials. -5,000 stars.
And the standard factual commercials.

Seriously, what the hell? I’ve never seen anyone mix it up this much.

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